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The pandemic has placed increased focus on supply chain issues in textiles and apparel, but a lot of this has been figuring out how to manufacture the same items more efficiently, especially Fast Fashion. But underneath it all, there is a burgeoning interest in better ways to extend the life of existing textile and apparel items—from reuse and recycling to upcycling. Will this be the next big thing for the industry, and how will it adapt?
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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