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We recently suggested that the Fast Fashion trend should come to an end sooner rather than later, especially in today’s more sustainability-conscious environment and increased focus on solving climate change issues around the globe. In this article, we share insights from recent UBS and other research supporting this position and suggesting what happens if consumers cut back on fast fashion.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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