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Whether you are a printing company, a marketing services company, or a vendor who serves them with hardware or software, potential customers can only find you if they see you, and today it takes more than a Facebook page or website. The odds that your Instagram page or LinkedIn page will attract attention independently aren’t very great in today’s crowded market. You need a visibility plan. Pat McGrew explains what that is, and how to create one.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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