Finding Our Way: Printed Signage Helps us to Navigate Safely Through the COVID-19 World.

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Finding Our Way: Printed Signage Helps us to Navigate Safely Through the COVID-19 World.

Wayfinding signage abruptly evolved during the COVID-19 pandemic. Contributor Mark Vruno looks at how sign companies coped with the change—and surge—in demand.

By Mark Vruno Published: March 22, 2021

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About Mark Vruno

A creative business/technical writer and skilled editor with proven success in multiple facets of internal and external corporate and high-technology public relations. Specialties: A seasoned communication professional with extensive experience planning and executing marketing and business-to-business communications.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.