Articles by Mark Vruno

Displaying 1-2 of 2 articles

Finding Hard Profit in Soft Signage

Published May 12, 2020

What was once a specialty niche for wide-format print service providers now is a “must-have technology” for producing more mainstream applications. WhatTheyThink contributor Mark Vruno looks at the current state of, and best practices for, soft signage.

Finding the Way(s): Signage Still Has a Place—Even Amid GPS Technologies

Published April 9, 2020

As output and substrate technologies continue to improve, wayfinding signage opportunities remain rife for commercial and wide-format printers in 2020 and beyond. However, to land these types of jobs, you first need to know with whom to engage.