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Pat McGrew responds to feedback she received from a recent article on selling software, shares some ill-fated buyer stories, and draws up “three rules for software buyers” and “three rules for software sellers.”
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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Discussion
By Jamie Walsh on Mar 09, 2021
A great follow up to the original article Pat. Both parties need to adapt and do better for each other and that is certainly something I strive for in my activities. Being unable to visit site and observe the challenges should not be a reason to feature dump - that's not selling and won't actually get to the root cause that you want to address.