Are Bio-Based Plastics the Answer to Increased Sustainability? The Jury Is Still Out…New Research Is Encouraging, but Consumer Behavior Also Has an Important Role to Play
A push toward a more sustainable textiles and apparel industry is underway, largely driven by consumer demand, and, to some extent, by brands who are working to restructure their supply chains post-pandemic. Key considerations include not only the adoption of more digital technologies, about which we have written extensively, but also the further development of fabrics created from bio-based materials, and a significant change in consumer behavior with respect to their wardrobes. Learn more about the pros and cons of bio-based materials, some of the emerging developments, and behavior changes that can reduce your personal textiles-based environmental impact.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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