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Take a look at the product mix you offer. What products can you pair up or also offer to increase your offerings to customers? Pat McGrew explains how incremental sales can be a winning strategy for print businesses.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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Discussion
By Cory Sawatzki on Oct 27, 2020
Great article Pat. Very relevant. Thank you.
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