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In any business, there can be multiple strategies, developed in individual departments with the best intentions, but resulting in a series of disconnected plans that have little chance of moving the company forward. In this article, Pat McGrew defines what constitutes a good strategy, and how you can (and should) combine your company’s assorted strategies into a single cohesive and actionable strategy.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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Discussion
By Elizabeth Gooding on Sep 29, 2020
Great timing for this post Pat- We did this presentation at the Xplor conference and the 2020 virtual Xplor conference kicked off today. The presentation was a lot of fun - and a great opportunity to vent about real life. In my business at that time I was constantly having try to find the rosetta stone that would make the marketing strategy make sense to the operations and IT and compliance people - and vice versa. I realized that we had to become the rosetta stone! The technology may have evolved, but the fundamental need to communicate goals effectively is still there.