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“Sales Workflow.” These seem like two separate concepts, but sales is a process, processes have workflows, and workflows have building blocks. In part two of this two-part series, Pat McGrew explains how customers are one of those building blocks, and how you manage your relationship with them directly impacts your bottom line.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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