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On March 30, Xeikon unveiled its extensive plans for what was to be its drupa 2020 exhibit in an exclusive briefing for the media. Following the briefing, we spoke with Filip Weymans, Xeikon’s Vice President of Marketing, to gain deeper insight into the strategy behind these developments, how being part of Flint Group has benefited the company, and more. In light of the postponement of drupa till April of 2021, Xeikon is putting plans in place to support the industry with continued innovation during the balance of 2020.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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