As print service providers of all types look for
new ways to do business in the face of dramatic structural changes in the
printing industry, wide format printing presents some interesting business expansion
opportunities. Hear from printing
businesses who have successfully added wide format to the mix. What are the
pros and cons, investment requirements, training requirements and
opportunities? Find out whether wide format is a good choice for widening your
Topics for discussion include:
Making the decision
New business stream – For printers implementing (or
considering implementing) wide format printing, it means an entirely new
business stream and will require that they develop new skills and knowledge.
Applications – What applications are possible?
Installation: How important is it to
offer installation services?
Promoting the business
the business – What’s the best way for a printer to convince his
customer base to give him wide format work? If it’s a new area, how do you show
expertise (or at least the ability to do the work)?
Education – What steps are printers taking to learn about
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.