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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Warren Werbitt Says “Excited People Follow Excited Leadership”

WhatTheyThink's print evangelist Warren Werbitt talks with Joanne Gore of Joanne Gore Communications, who is also a print evangelist excited by print. Joanne talks about how she sees print businesses reaching out to the new print buyer, and how printers don’t often do a good job marketing their own products. She offers some suggestions for improving customer outreach and marketing. “Print is such a high-value, high-touch, important solution in the overall customer acquisition journey.” Watch Video

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EFI’s Ken Hanulec Looks Ahead to drupa 2020

Ken Hanulec, VP of Worldwide Marketing for EFI, looks ahead to some of what drupa 2020 will have in store: automation, inkjet, and the digitization of packaging, as well as the elements of “Industry 4.0”—connectivity, software, and the cloud—which will drive efficiency and effectiveness. Watch Video

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Mission Possible? The Guide to Attracting Young People into the World of Print

Employers beware! It will take more than an attractive job title and competitive salary to secure the next generation workforce. In Part 2 of a three-part video series, Nick Gawreluk breaks down what is important to Millennials and practical ways to successfully attract them into your company. Watch Video

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EFI’s Adele Genoni Identifies Today’s Textile Trends

Adele Genoni, Senior Vice President and General Manager of EFI Reggiani, talks to Cary Sherburne about the most important trends in textiles as the industry continues its analog to digital transformation—including sustainability, data management, and AI and technical textiles. She also provides an update on EFI BOLT installations. Watch Video

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“In Spirit, I Am Always with EFI”

Cary Sherburne talks to Guy Gecht, former CEO of EFI, about what he has been up to since leaving EFI. He talks about the corporate boards he has joined, and discusses his adventures in home-building, where he hired himself as his own general contractor. Watch Video

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Frank Gets Real (Estate)

Newspapers are moving to electronic versions and cutting back on or eliminating their print editions. As a result, they don’t need large headquarters, especially if they no longer have to house a printing press. So, many are selling their often-iconic buildings, which are then converted into high-priced condos and luxury apartments. You can buy a condo in the classic Chicago Tribune building for a cool $7.6 million. Watch Video

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Industry Veteran Doug Edwards Joins EFI

Cary Sherburne talks to Doug Edwards, EFI’s Chief Technology Officer, who has been on the job for two weeks and last week attended his first EFI Connect. Edwards has been in the industry for 30 years and comes to EFI from Xaar and Kodak. He talks about what attracted him to EFI—namely, the company’s broad product portfolio. Watch Video

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Warren Werbitt Says, “My Peer Group Is Peace of Mind”

WhatTheyThink's print evangelist Warren Werbitt talks about the tremendous advantages for a print business owner of being part of a peer group, other industry business leaders with whom you can share ideas and practices, compare and verify KPIs, and discuss potential investments. Also: FSC/SFI update. Also, too: “Xerox is chasing a dead cow.” Watch Video

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Putting a Professional Face on a Sign Business

Mathew Feil, Owner of FASTSIGNS Lawton, OK, talks about having converted his five-year-old sign company to a FASTSIGNS franchise and how a more professional face on his business has made it easier to to sell jobs. He also cites the technical, sales, and marketing resources that are available from FASTSIGNS corporate, as well as events such as the FASTSIGNS Conference. Watch Video

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Helping FASTSIGNS Move Into New Geographic Areas

Greg Carafello, NYC Area Development–FASTSIGNS, talks to Kelley Holmes about his role as a certified franchise executive, and how he helps companies like FASTSIGNS move into new geographies and attract franchise candidates. He also talks about the advantages of converting a print business to a FASTSIGNS franchise. Watch Video

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Millennial Print Evangelist Speaks Out on Finding, Attracting, and Keeping Young Talent

Nick Gawreluk is a millennial print evangelist and proud of it. In this three-part video series, he shares the roadmap to successfully find, attract, and retain the next generation workforce in the printing industry. This is a do-not-miss for anyone looking to secure the future of their company. Watch Video

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Frank Flexes

While at PRINTING United, Frank stopped by the Kodak booth and was impressed by Kodak and Uteco’s development of an inkjet technology that can print on flexible film. He was especially impressed by the quality of the fleshtones—one of the limitations of flexography was its shortcomings in being able to print photorealistic images. He thinks that inkjet is now able to challenge flexography for certain jobs. He is also predicting that drupa will be the “Inkjet On Anything” show. Watch Video

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Siris Executive Al Zollar Shares Thoughts About EFI Acquisition

Al Zollar, Executive Partner at private equity firm Siris and a 34-year veteran of IBM, attended EFI Connect 2020 and took the time to share his thoughts about the event, the industry, and the EFI acquisition overall. Watch Video

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The Importance of Customer Obsession

EFI's Chief Revenue Officer Frank Mallozzi shares his thoughts about leveling up from thinking about the customer experience beyond simply customer satisfaction to building a culture of customer obsession. He explains some of the impact and effect this approach has had on EFI's customer community. Watch Video

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FASTSIGNS Intl. Celebrates 35 Years

Kelley Holmes talks to Catherine Monson, CEO of FASTSIGNS Intl., at the FASTSIGNS Convention in Phoenix, Ariz. FASTSIGNS is celebrating its 35th anniversary, and this year’s event is the largest they have had yet, with 166 vendors, larger than any regional sign show. The event showcased new products and technologies FASTSIGNS franchisees can offer.  Watch Video

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Warren Werbitt Says, “Awesome Company! The People Are Even More Awesome!”

WhatTheyThink's print evangelist Warren Werbitt visits Taylor Printing Group in Fredericton, New Brunswick, and talks to CEO Scott Williams about Taylor’s recent acquisition of Halifax’s Bounty Print Limited. The acquisition was a journey for Taylor, and Williams talks about some of the challenges, as well as the reasons for, and the mutual benefits of, the acquisition. Watch Video

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EFI CEO Jeff Jacobson Shares Thoughts on Building for Success

EFI Connect 2020 is the 21st edition of this users group event. As new EFI CEO, Jeff Jacobson explains the event theme: "The Now and Future Pendulum," as well as the importance of a "stratactical" approach to business. Watch Video

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Paper Handling Solutions Identifies Customer Needs

Kris Oosterling of Paper Handling Solutions talks to Kelley Holmes about the evolution of the company, from what had been a traditional finishing equipment dealer to a more consultative solutions provider, helping customers navigate changes in the printing landscape. Watch Video

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Get It Now Print Streamlines Its Workflow

From 20 jobs per day to 100, Get It Now Print has increased production and their customer base with the help of EFI’s Fiery Workflow solution. Simple, efficient, and agile, Fiery automation can help your print business get more work out the door. Watch Video

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Frank Makes Book(s)

Frank talks about his three latest books which essentially comprise a history of his years in the industry—a personal, yet encyclopedic trilogy that covers the history of hot metal, the phototypesetting era, and desktop publishing. Watch Video