WhatTheyThink

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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Application Development Is the Key to Spurring Digital Textile Printing Growth

Roman Barba, Market Development Manager, Textiles, for HP says, "When you buy a printer, it's not about the printer itself—it's what you can do with it." This philosophy is a key to HP's application development efforts in sportswear, fashion, decoration, and soft signage. Barba explains how HP approaches each of these markets from an application perspective in this video sponsored by HP. Watch Video

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Frank on Industry Predictions from the 90s

Frank talks about two studies from the 1990s that attempted to predict the future of the printing industry. He predicts that predicting the future is not easy. Watch Video

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Thin LED Panels Are Good for Plastic or Fabric Signage

Aleksandr Karasyk, President of Elephant US, talks about the company's thin, double-sided, LED panels and its journey from the Ukraine to the U.S. Watch Video

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Esko Sees Closer Collaboration Between Brand Owners and Packaging Suppliers

Bernard Zwaenepoel, Chief Technology Officer Software for Esko, talks to David Zwang at Eskoworld about the increasingly close collaboration between brand owners and packaging suppliers, especially when it comes to using and sharing data. Watch Video

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HP Makes Color Management Easy with HP Stitch Series Textile Printers

Joan Jorba, Textiles R&D Engineering Manager at HP, explains how HP has implemented color management for its HP Stitch S Series dye sublimation printers in this HP-sponsored video. He reports that the goal was to make color management easy, even for users who have limited color knowledge, and to ensure accurate color across fleets and with hybrid analog/digital production. Watch Video

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Tim Williams Explains How Color Solutions International Helps Improve Color in Textiles and Apparel with Certified Color Standards

Color Solutions International Tim Williams provides background on the company and the value it brings to the textile and apparel supply chain. This includes integration with Datacolor's ColorReader PRO and Adobe Textile Designer. He notes that 30% of colors are from the company's ColorWall which has nearly 10,000 colors available, and 70% are custom colors requested by brands. Watch Video

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Frank Talks to Linotype Maintenance Specialist Dave Seat

Frank talks to Dave Seat, one of the few Linotype maintenance specialists. Dave travels America repairing the last group of working Linotype hot metal typesetters. He estimates that he repairs around 100 to 200 machines a year, a lot of them in museums eager to get them up and running as there has been a resurgence of interest in Linotypes in recent years. Watch Video

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Esko Brands Focuses on Brand Development and Management

David Zwang speaks with Ali Moosani, Esko President, about Esko Brands, the growing division that focuses on brand development and management. Watch Video

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HP Smart Services Improve Uptime and Productivity in Textile Printing

Joan Carol, Services Segment Manager, EMEA, discusses HP Smart Services for textile printing in this video sponsored by HP. He shares how the system works for both predictive and responsive service and leverages HP's large global service footprint for fast response when needed. Watch Video

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Datacolor ColorReader PRO Can Shrink Color Acquisition and Approval from Weeks to Days or Hours for Textile Designers

Datacolor's Ken Butts explains the importance of its new ColorReader PRO in the overall textile and apparel design process, enabling designers to quickly and easily acquire color data from inspiration items that can be passed along the rest of the supply chain. The ultra-portable colorimeter also links to CSI ColorWall color libraries. It is also integrated with Adobe Textile Designer. Watch Video

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Katelyn Lee of Cotton Incorporated Discusses Preparation of Cotton for Digital Printing

Katelyn Lee, Textile Chemist at Cotton Incorporated, explains how cotton, as a natural fiber, can be processed in the carding, spinning, and woven fabric preparation to prepare it as a good surface for digital printing with pigment or reactive inks. She also identifies developments the industry should be focusing on to make the process more effective and sustainable. Watch Video

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The Ricoh Pro VC70000—Breakthrough Inkjet Technology

David Zwang talks to Mike Herold, Director of Global Marketing for Ricoh, about the company’s new award-winning Ricoh Pro VC70000 continuous-feed inkjet printer. The new Extended Gamut ink and unique compact drying system are designed for a wide media range including commodity offset coated papers. Watch Video

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For Pip Printing New England, Mailing Services Are on the Rise

Bob Pelzek, President of Pip Printing New England, talks about his 43 years in the business, and how he has navigated the industry’s changing trends. Lately, Pip Printing New England has branched into signage, and Pelzek comments on the rise, fall, and resurgence of the mailing services business. Watch Video

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How HP's PrintOS Helps Move Digital Textile Printing Forward

HP launched PrintOS for commercial print and packaging three years ago. Now HP has migrated this cloud-based production management solution to its new textiles business as well. In this video sponsored by HP, Jan Panek, Worldwide Software Solutions Senior Product Manager, explains how it helps textile printing operations be more efficient. Watch Video

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University of Oklahoma In-Plant Experiences Growth in Wide-Format and Specialty Printing

John Sarantakos, Director of the University of Oklahoma in-plant—the biggest university printer in the country—talks about how wide-format, display graphics, banners, and specialty printing are growing while at the same time there has been a migration away from black-and-white copies and traditional offset printing. Watch Video

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Mimaki Continues Expansion of Digital Textile Printing Portfolio with New Product Launches at ITMA

Mimaki's Ronald Van Den Broek talks about what's new with the Mimaki digital textile printing product portfolio, including the Tiger 1800B MkII printing at 400 square meters per hour; the company's ability to control the entire workflow (both analog and digital processes); TA Job Control for advanced, interconnected job control; a new ink type for printing on real and synthetic leather; and the technology demonstration of a textile printer with a dual ink system to broaden the range of fabrics it can print on. Watch Video

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Frank Goes In Search of Old Printing Equipment

Frank takes an archaeological excursion through a Charlestown, Mass., warehouse, built in the late 19th century in an attempt to compete for freight traffic with the Port of New York. Much later, when the Museum of Printing was searching for a home, the warehouse served as a storage facility for historic presses, metal type, typesetters, and early computer equipment—much of which still remains. Watch Video

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How Digital Affects Sustainability in Textiles

Carlos Lahoz, Global Textiles Brands Strategist, explains the role of digital technologies in improving sustainability within the textiles and apparel industry in this video sponsored by HP, from design through production and supply chain. He talks about the role of innovation in helping move the industry to a more digital and sustainable future. Watch Video

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Kornit Konnect Helps Textile & Apparel Designers and Producers Leverage Data as an Asset

Omer Kulka, Vice President of Marketing and Product Strategy for Kornit Digital, speaks with Senior Editor Cary Sherburne about Kornit Konnect, a cloud-based solution that delivers on Kornit's vision of a data-driven business and production environment for textiles and apparel, stressing the importance of data as an asset in the design and manufacturing environment. Watch Video

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CHILI publish's Smart Templates Automate Repetitive Tasks

Kevin Goeminne, CEO of CHILI publish, talks to David Zwang about CHILI publish, software designed for “smart artwork and marketing materials creation.” CHILI publish’s smart templates automate repetitive processes for premedia companies and brandowners. Watch Video