A Postal Professional Assesses the State of Direct Mail
David Mastervich spent much of his 33-year career with the U.S. Postal Service promoting the use of direct mail. Today he works for Hewlett Packard Enterprise, but his focus on direct mail hasn't changed. Mastervich says that as printers and mailers have embraced data management and digital production, direct mail has become a much more targeted and responsive medium than it used to be. He saw plenty of evidence of this progress at the recent Epicomm Experience event, where the emphasis was on technologies for mailing.
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