On July 1, the trade associations Epicomm and IDEAlliance will go forward as one under the IDEAlliance name. Ken Garner and David Steinhardt, respectively executive vice president and president/CEO of the combined organization, talk about how bringing the groups together will enhance the value of membership for the more than 3,000 companies now under the IDEAlliance banner. They say that the first positive outcome is the launch of a certification program for mailing professionals.
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