Meeting Print Quality Expectations—Qualitative or Quantitative?

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Meeting Print Quality Expectations—Qualitative or Quantitative?

David Zwang talks to Dianne Kennedy of PQX Initiative about PQX and PRX, which now provide a "standardized" way to communicate print quality between the brand or consumer and producer for all forms of print and packaging using all types of equipment and ink.

Published on March 29, 2022

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.