“Track My Way” platform provides detailed data to bolster NFLA ambassadors’ new membership outreach and improve engagement capabilities.

Moorestown, N.J. – Antares Vision, global leader in inspection systems, track & trace solutions and smart data management, is collaborating with the National Football League Alumni (NFLA) organization to enhance the NFLA’s new membership outreach efforts, as well as expand its engagement capabilities. The arrangement utilizes Antares Vision’s Track My Way, a next-generation platform that provides data-driven insight into ambassador and chapter membership campaigns. Track My Way also enables new avenues of digital communication for promoting organization events and initiatives to current and potential members.

Track My Way will allow NFLA ambassadors conducting new membership outreach to gather information generated by the physical and digital tokens provided to potential new members. The resulting data can help track progress, segment national and regional revenue growth, and provide other analytics to inform and ultimately improve the overall membership recruitment process.

Derived from the mandated serialization commonplace in the pharmaceuticals sector, in which Antares Vision has deep roots, Track My Way helps companies with high-value goods fight product diversion and counterfeiting, which continue to be a critical concern across numerous high-level industries. The additional benefits of this innovative platform are in-depth product analytics, brand protection and enhanced customer experiences.

“For the NFLA, Track My Way presents an opportunity to bring, through a unique digital identifier associated with ambassador identity, network-caliber analytics to membership recruitment, awareness campaigns and event promotion, enabling the organization to continue to grow in size and revenue,” says Beasley Reece, NFLA CEO.

Traceability becomes the trustee to streamline philanthropic efforts and the non-profit organization’s key causes, including the NFLA’s “Caring for Kids” program in which player alumni raise funds for youth-related charities across 35 regional chapters. A 50-plus-year tradition, alumni support typically raises more than $1.5 million dollars for worthwhile causes.

“In this way we connect the digital and physical network to guarantee the transparency of the membership recruitment process.” says Attilio Bellman, Director of Business Strategy at Antares Vision. “The Antares Vision concept of TRUSTPARENCY™ fosters transparency as the reliable way to trust and build strong relationships. It will empower NFLA ambassadors and new members to stay engaged throughout the onboarding process while both monitoring and increasing revenue flow.”

Founded in 1967 by a small group of retired NFL players, the now 20,000-member NFLA is the oldest, most well-known and well-respected retired player organization in professional sports. Membership includes thousands of retired players, coaches, front office executives, spouses, cheerleaders, and avid fans.