Adobe Received Highest Scores in Current Offering and Market Presence Categories
San Jose, Calif. – Adobe today announced it was recognized as a Leader in “The Forrester Wave™: Web Content Management Systems, Q4 2018” report1 by Forrester Research, Inc. Adobe received the highest scores in the current offering and market presence categories. Forrester included 15 vendors in the report, evaluating each vendor across 26 criteria, including content, operations, extensions, vision and practitioner program.
In its report, Forrester states: “[Adobe Experience Manager] Sites remains a top choice for enterprise marketing buyers demanding sophisticated tools, but increasingly, Adobe is also a good fit for experience-led, mid-market organizations of all industries, even government, given its well-rounded compliance certifications.”
“People are no longer buying products, they’re buying experiences and great content can make or break a brand’s relevance today,” said Loni Stark, head of Adobe Experience Manager and Adobe Target. “Only Adobe has the tools that help brands reimagine customer experience management (CXM). With Adobe’s industry leading content management solution, brands of all sizes can manage and deliver highly personalized experiences across channels at just the moment it matters to a customer.”
Adobe Experience Manager, part of Adobe Experience Cloud, enables marketers and IT professionals to design and deliver rapidly adaptable experiences across any end-point in the customer journey including web, mobile, IoT devices and more. Its intelligent content management platform, Experience Manager Sites, helps organizations of all sizes manage experiences securely in the cloud for a wide-range of use cases, including marketing, headless, Single Page Applications, Progressive Web Apps and digital signage. Brands, including Hyatt, Informatica, Manulife, Microsoft, Palo Alto Networks, Silicon Labs, T-Mobile and Wegmans Food Markets, Inc., are leveraging Experience Manager to quickly deliver personalized and consistent customer experiences across all channels, reimagine customer experience management and drive business value for their organizations.