Aliso Viejo, Calif. NowDocs, Inc. the world's fastest same-day on-demand digital printing and delivery service, is launching its first nationwide, multimedia advertising and marketing campaign. The print, online and radio ads as well as direct mail campaign introduces NowDocs' full suite of distributive enterprise and ecommerce solutions to Global 2000 companies. Unique to this inaugural effort, NowDocs is demonstrating the viability of its on-demand digital printing and delivery and its enterprise solutions in the process. The advertising campaign broke last week in USA Today and is followed this week by progressive placement in national network radio (including ABC and ESPN) and leading B2B magazines as well as the launch of the direct mail campaign. The messaging challenges major businesses to realize the inefficiencies and waste inherent in the current way they print and deliver, then positions their choice of NowDocs' enterprise products as viable solutions. Bozell Silicon Valley, noted for its current 'Rhythms' advertising, is responsible for executing the NowDocs' effort. "NowDocs is not some flash-in-the-pan Super Bowl advertiser," explains Kathryn Lewis, managing partner of Bozell S.V. "The company is committed to leading the market. NowDocs was the first to establish a technical network, worldwide infrastructure of fulfillment facilities and a global sales force. Now, it's following suit by being a gutsy example of its own service." NowDocs' patent-pending distributive technology is the cornerstone for each of these services. To prove it 'practices what it preaches' the company has printed and delivered hundreds of thousands of its own direct mail pieces, created its own sales collateral for on-demand digital printing and delivery, and made it available to its own global sales force through Special Edition (SE), one of its primary enterprise offerings. Each piece of direct mail and collateral doubles as samples of NowDocs' work. Implementation of SE serves as an actual demonstration of the same service NowDocs is selling to the Global 2000 companies. The ad campaign is an integral part of NowDocs' marketing plan to target industries that spend major dollars on time-sensitive printing and delivery as well as those that have major investments in digital printers and print centers. "This is our first national advertising push and we look forward to demonstrating how NowDocs works," said Brad Adamske, NowDocs' CEO and founder. "If we're challenging business to change the way they print and deliver, we feel the best way is to be a real, living example of what we recommend they do."