The Kennickell Group, a print and wide format provider based in Savannah, Georgia, has just completed the printing and wrapping of the famed Harbour Town Lighthouse in Sea Pines Plantation located on Hilton Head Island, South Carolina. The iconic structure known for its red and white stripes now sports plaid and white stripes in honor of the 50th anniversary of the RBC Heritage Golf Classic, sponsored by Boeing. The official color palette of the PGA event is plaid, so with the permission of Sea Pines Plantation, the Heritage Classic Foundation was given the approval to make the modification.
The Kennickell Group partnered with Orafol Americas Inc., a leading vinyl manufacturer of premium graphic adhesive films, as well as Who Did That!?!, a provider of installation services for unique structures.
“We were certainly surprised when we first received the call from Kennickell, but very excited at the opportunity” says Craig Campbell, Market Manager for Graphic Innovations with ORAFOL Americas, Inc. “We understood that product selection was paramount to the success of such a high-profile installation on such an iconic symbol, so we all worked together months in advance to ensure we had the right combination of materials for the project. From concept to reality, this was truly a lesson in flawless planning, execution and teamwork – we couldn’t be happier to have received that call.”
Jeremy Conner, president of Who Did That!?!, stated “We have wrapped NFL stadiums, skyscrapers and water towers, but never have we wrapped such an iconic and famous structure. It was a privilege and honor to be chosen by the Kennickell Group to partner with them on this project.”
“This was a very high profile project that required a great deal of planning and engineering,” said Al Kennickell, president of the Kennickell Group. “It was our mission to complete the project on time with no surprises. With all eyes watching while we converted a local landmark, we certainly didn’t want anything to go wrong,” Kennickell went on to state.
The company tested several materials on the lighthouse to determine which would work best. Over 3,300 square feet of vinyl was printed and cut into sections that had to be clearly marked for proper installation. A giant lift was used to reach the top of the nine story structure, and the installation took four days.
“It surpasses all my expectations,” stated Angela McSwain, marketing and communications director of the Heritage Classic Foundation. “This was such a fun project and the finished product is fantastic!”
The newly wrapped lighthouse will likely get a lot of air time when CBS broadcasts the RBC Heritage Golf Classic, sponsored by Boeing, from April 12-15, 2018. “I am very proud of our team. This was a one-of-a-kind project and we executed it perfectly,” said Kennickell. “To be onsite while we wrapped the lighthouse and to see everyone’s reaction was priceless.”