In free WhatTheyThink webinar, sponsored by Quadient, learn how the role of print is changing in customer communications

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Keeping Print in the Mix in Customer Communications, sponsored by Quadient (formerly GMC Software). The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature three panelists who have will provide insight into the nest ways to integrate print into a customer communications program for optimum results. The session is scheduled for Wednesday, January 17th, from 2:00 PM to 3:00 PM EST (11:00 AM – noon PST) (-5 GMT). 

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“Digital communications will continue to be an important part of the marketing mix,” said Sherburne. “But marketers are realizing that print has a valuable role in the customer communications mix that cannot be underestimated. As a result, the role of print in an omni-channel world is being redefined yet again, with print as a key element. Hear from three companies who will provide insight into the best ways to integrate print for optimum results during this important session.”

Sherburne will be joined by:

• Dave Schuller, Director, IT Production Support, Venture Solutions. A Taylor company, Venture Solutions specializes in transactional communications and focuses specifically on sensitive, mission-critical customer messages such as documents involving Personally Identifiable Information – PII – or Protected Health Information – PHI.
• Doug Dula, Director of Technology, Salem-One, a company that has evolved into one of the largest and fastest growing Packaging, Print, Direct Marketing and Logistics companies in the Southeast. Salem-One produces award-winning work and improves business results for leading regional and national corporations and brands.
• Tom Harkins, Vice President of Application Support, Billtrust. During his 4 years at Billtrust, he has introduced process and technology solutions to deliver client implementations in a shorter timeframe and with higher quality. Billtrust simplifies and automates billing, receiving payments and clearing transactions.

“We are pleased to be partnering with Quadient to make this important webinar available to our audience,” said Eric Vessels, President, WhatTheyThink. “Printed communications, including direct mail, are growing in value in the customer communications supply chain. Even Millennials love to get their mail! We appreciate the generosity of Quadient in sponsoring this important industry event, making it available to our viewers at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. 

About Quadient, formerly GMC Software

Quadient helps companies deliver meaningful interactions with current and future customers. A Neopost Digital Company, the Quadient portfolio of technology enables organizations to create better experiences for their customers through timely, optimized, contextual, highly individualized, and accurate communications for all channels. Our solutions bring together and activate the entire organization in the name of customer experience, through better collaboration and visibility into the customer journey. Quadient supports thousands of clients and partners worldwide in the financial services, insurance and service provider industries in their quest to achieve customer experience excellence via mobile, digital, social media and print technologies.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet, Textiles and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.