In free WhatTheyThink webinar, sponsored by GMC Software, hear from print service providers who have made this game-changing leap

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Getting in the Omni-Channel Game, sponsored by GMC Software. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature three panelists who have made the game-changing leap to offering omni-channel services, moving them further upstream in their customer relationships. The session is scheduled for Wednesday, May 10th, from Noon to 1:00 PM EDT (9:00 AM – 10:00 AM PDT) (-4 GMT). 

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“Marketers are increasingly turning back to print as an important communications medium,” said Sherburne. “But that doesn’t mean they are abandoning digital channels. Rather, they are looking for different way to combine the two to improve their customer experience and drive revenues. This places print service providers who are skilled in omni-channel communications in a unique position to help brands better communicate with customers while also improving their own operational efficiencies. Hear from three companies who are benefiting from this change in strategy during this session.”

Sherburne will be joined by:

• Tim Cooper, Chief Architect at Harland Clarke.  Tim has more than 35 years of senior IT management experience with additional responsibilities in design and architecture.  He has designed and implemented an automated document factory that is in production at one of the nation’s largest service bureaus and workflow systems that manage the “built to order” manufacturing process for CAD/CAM desktop workstations, among other achievements.
• Kevin Neal, Data Processing Manager, Curtis 1000. Kevin has been in the business of variable data programming and multi-channel marketing since 2002 and the direct mail programming team leader at Curtis 1000 since 2009. From campaign strategy and creative design through production, execution and response management, Curtis 1000 combines individually tailored print and electronic communications into a multi-channel strategy that effectively engages target audiences. 
• Anil Kapoor, CTO, Strategic Content Imaging..

“We are pleased to be partnering with GMC to make this important webinar available to our audience,” said Eric Vessels, President, WhatTheyThink. “Now more than ever, print service providers need to be thinking about how to expand services and add new revenue streams. This session is sure to provide great ideas that will help them toward those goals. We appreciate the generosity of GMC in sponsoring this important industry event, making it available to our viewers at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. 

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About GMC Software

GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.