WhatTheyThink

Getting in the Omni-Channel Game

Marketers' love affair with a digital-only strategy has begun to wane, and while they are continuing to invest in digital channels, print is regaining ground as an important part of the overall media mix. This opens the door to a more active role for print service providers in moving upstream and becoming engaged with helping marketers develop and execute an effective omni-channel strategy that aligns with the way consumers want to interact with brands, while at the same time improving their own operational efficiencies. In this session, you'll hear from service providers who have successfully made this game-changing leap or are in the process of doing so. They will share insights and lessons learned that can help jump-start efforts for companies who have not yet joined the omni-channel bandwagon.

The session was moderated by Senior Editor Cary Sherburne.  She was joined by:

Tim Cooper
Chief Architect
Harland Clarke

Kevin Neal
Data Processing Manager
Curtis 1000

Anil Kapoor
CTO
Strategic Content Imaging

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