Leading media organization for the printing industry leads the way in video content

WhatTheyThink today celebrated a milestone of delivering video content for ten years, having started to produce video live at OnDemand 2007. Since beginning to publish video content, more than 2,700 videos have been published. WhatTheyThink was an early industry adopter in making use of video content and its video studio has become a regular part of many industry events.

“Like most things at WhatTheyThink, we used a ‘ready, fire, aim’ approach in publishing video content on the site,” said Eric Vessels, President. “We decided we wanted to do video so we bought a camera and mics and showed up at OnDemand 2007 ready to go. We quickly found out how much we had to learn when the first video with Frank Romano was so dark we had to brave the Boston marathon traffic to find a store with a light kit. We also had to learn how to solve some technical issues related to hosting large files. We have definitely come a long way.”

“When I was first approached about doing videos, I was hesitant,” said Senior Editor Cary Sherburne, who conducts the majority of the video interviews. “But it has become an important part of my professional life, and I really enjoy making this content available to our readers/viewers. We have access to many high-level industry leaders who have great information to share, and these interviews enhance the experience for our more than 30,000 subscribers around the world. We even do some of the interviews in Spanish!.”

“We have been very pleased with the results of our video program,” said Eric Vessels, President. “Credit also goes to Adam Lee, who helped us scale and improve the program. It was a huge loss for us and the industry when he passed away. Thanks also go to Canon for its collaboration with us, which has helped us upgrade our cameras on a regular basis to continue to improve our video quality. We are proud to say WhatTheyThink uses Canon gear exclusively for video content capturing.”

WhatTheyThink video interviews are stored indefinitely in the site’s archive and are searchable for easy access. The video library is comprised of video interviews that are sponsored by industry organizations and companies as well as independent news stories, company announcements, and insight from industry executives and experts. WhatTheyThink’s daily video has become a first-stop destination for many WhatTheyThink members, and on average, videos are viewed more than 500 times at initial publication.

For more information on sponsoring WhatTheyThink videos, contact [email protected]

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide Format, Print Software, Labels & Packaging, Production Inkjet.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.

For more information about partnering with WhatTheyThink, visit https://whattheythink.com/contact/sales.cfm