Corel Aligns Sales Force To Fuel Growth Strategy, Presence & Revenues
Press release from the issuing company
Diversified Sales Approach Designed to Increase Company's Presence & Revenues in Target Markets
OTTAWA--June 3, 2002--Corel Corporation today announced that its sales force has been aligned to increase the company's presence in its target markets and fuel its growth strategy.
The new sales force is structured to fully support and service the three customer profiles targeted by the company - home and small business customers, creative professionals and enterprise customers. With this new structure in place, Corel Corporation has diversified its sales approach to better serve the needs of new and existing customers around the globe. This customer-focused strategy has been applied in all of the company's major markets.
"We are very pleased to officially unveil Corel's new sales organization. We are confident this new structure will enable the sales team greater ability to make considerable gains in the company's chosen markets," said Gary J. Klembara, executive vice-president of sales at Corel Corporation. "Corel has traditionally enjoyed a significant retail presence and solid relationships with its channel and distribution partners. This will continue to be a key priority for the sales group. In addition, we have established several new teams, including a partner sales group, whose primary objective is to forge stronger relationships with corporate, government and academic accounts, as well as an enterprise sales unit, capitalizing on the enterprise-level sales expertise we've amassed through our recent acquisitions of SoftQuad and Micrografx. Our enterprise sales team, working in tandem with our new professional services group, is chiefly responsible for the successful adoption of our deepwhite solutions among enterprise clients.
"All of the changes to our sales organization reflect the company's ongoing efforts to connect with customers and partners through vehicles which cater directly to their needs. We recognize that we have a diverse portfolio of customers. Through this alignment, we are ensuring that customers are able to access our products and services through their preferred means."
The company's new sales organization is divided into three main groups:
* Distribution & Reseller Sales Group: Currently the core sales channel for Corel's home and small business product line, this area continues to assume a central role in the company's sales strategy. Corel continues to provide strong support for its channel partners and programs by operating a dedicated hotline (1-877-VAR-HELP) to address the specific needs of value-added resellers.
* Partner Sales Group: This team focuses its sales efforts on key accounts in the federal, state and local government, aswell as the corporate and academic communities.
* Enterprise Sales Group: This team is dedicated to serving the needs of enterprise clients through the company's recently-launched deepwhite division.
In addition, Corel Corporation has established a new professional services group, which is tightly integrated within the sales force to deliver custom solutions and support for enterprise, government and academic clients. The professional services team provides customers with a range of services, including needs analysis, integration, training, deployment and support.
The company has also established a new telesales group, providing direct contact with smaller accounts and other end-users primarily through telephone support. For more information on Corel's telesales group, please call 1-877-OK-COREL.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.