360º INTEGRATions Blends The Most Effective Direct Marketing Technologies and Tools To Achieve Maximum Impact  

WHEELING, ILL. - SG360°, the EMPIRICAL MULTI-CHANNEL MARKETING INTEGRATION company has announced it has partnered with ExactTarget, the leading 1:1 digital marketing platform.

“We are thrilled to be partnered with ExactTarget,” said Rick Joutras, SG360º chairman, president and chief executive officer.  “SG360º’s capabilities and expertise in blending the most sophisticated direct marketing disciplines continues to drive results for our customers.  360ºINTEGRATions tools powered by the ExactTarget’s Journey Builder platform allow SG360º customers to bridge the gap between direct mail and digital marketing.”

Leading the way is the 360ºINTEGRATions Direct Mail App, which provides everything needed to launch true omni-channel automated campaigns that seamlessly integrate printed direct mail pieces with digital marketing. With the 360ºINTEGRATions Direct Mail App, touchpoints in a customer’s lifecycle are easily automated and managed to keep up with today’s constant need for fresh content and new interactions. 

The 360ºINTEGRATions Direct Mail App in ExactTarget’s Journey Builder tool allows you to: 

• Send a direct mail triggered by an abandoned cart or site visit 
• Reconnect with customers who are no longer engaging with your email via direct mail 
• Automatically send direct mail after a customer unsubscribes from email to continue the journey 
• Drive email opt-in with Direct Mail and Purl / QR linked campaigns 
• Link transactional email and direct mail to assure your customers always get the message even if their email address is no longer active 
• Trigger a reminder email when a direct mail piece with valuable offers gets in home 
• Abide by the customers channel preference and deliver newsletters, birthday cards and invitations via the channel they chose, email, mobile or direct mail

“Continually engaging customers during the decision making process requires strategic planning and organized implementation,” added Joutras.  “With the 360º INTEGRATions Direct Mail App it is now much simpler to trigger a customer’s focused messages across online and direct mail channels based on real-time customer behavior.  This is a real game changer.”