According to a new study from B2B Magazine, while marketers engage in face-to-face events with intent on acquiring leads and ultimately boosting sales as a result, they have mixed views on their ability to demonstrate event ROI.

“Gaining qualified leads is the key success metric for live events”, according to 73% respondents to the study. But 60% of them reported low-to-middling satisfaction in tying the considerable costs of exhibiting to actual revenue to provide an ROI assessment.

MindFireInc, the leading provider of Multi-channel Marketing Automation solutions, will be hosting a complimentary educational Webinar on how to achieve exceptional results for trade show and event marketing campaigns.

The Webinar is being held on Wednesday, August 22, 2012, at 11 am PDT/ 2 pm EDT. Register now at: http://bit.ly/webinar822.

During this complimentary educational Webinar, Joe Manos, Executive Vice President, and Dave Rosendahl, Co-founder of MindFire will show how leading marketing professionals are enjoying the power of marketing automation to create high impact programs that fill their booth with quality prospects that generate new sales.

Whether your company is exhibiting at a trade show, or you have a customer for whom you are building an event marketing campaign, join this training Webinar and you’ll learn how to:

• Drive qualified traffic into your (or your customer’s) booth with firm appointments
• Generate pre-show prospect meetings and discussions
• Create relevant messaging and company awareness before the show, during the event, and post show
• Deliver high-impact booth incentives and gather critical marketing intelligence
• SIGNIFICANTLY increase the Return on Show Investment with real sales results

Register now and learn the proven strategies and techniques to achieve exceptional results for your trade show & event marketing.