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RR Donnelley Announces Sponsorship of ID(3)

Press release from the issuing company

R. R. Donnelley & Sons Company  today announced a three-year gift to support ID3 (www.idcubed.org), for research and development in the areas of data mining, privacy and security for personal data.

ID3 is a nonprofit research and education institute with ties to MIT and Harvard. Located in Cambridge, Massachusetts, ID3 is a multidisciplinary hub of thinkers, educators, and entrepreneurs collaborating to design, code, test and scale a new data ecosystem of innovative data-driven enterprises. The ecosystem extends into networks and services in finance, media, health, arts and government.

In addressing the significant strategic opportunity in its support of ID3, Thomas J. Quinlan III, President and Chief Executive Officer of RR Donnelley, stated, "As the world's largest aggregator and distributor of content, we see enormous business opportunities for data-driven content services,while at the same time we appreciate the importance of protecting the privacy, security and interests of consumers and our customers.

Our support of ID3's research on open trust platforms gives us a unique opportunity to explore and test leading-edge technologies and approaches and to accelerate the deployment of next generation data-driven content services."

Dr. John Henry Clippinger, Executive Director of ID3, welcomed the support and cooperation of RR Donnelley as he said, "We are thrilled to have RR Donnelley as a foundational sponsor and collaborator. Their strategic vision, receptivity to innovative practices and concern for building trust-based relationships with their customers and consumers makes them an ideal partner."

Alex Sandy Pentland, professor at the MIT Media Lab, Chief Scientist, and a co-founder of ID3 sees many benefits for RR Donnelley investing in the institute. "We see intersections with RR Donnelley in a number of areas, including data mining and digital governance. The commercial potential of technologies that allow for the continuous collection of meaningful consumer data is unlocked when the consumer is involved and there are principled means for sharing and protecting data."


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