WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Making the Most of Personalized Direct Marketing: The Tribune Direct Story will be led by WhatTheyThink Senior Editor Cary Sherburne and is scheduled for Wednesday, November 9th, 2011, from 2:00 to 3:00 PM EDT (-4 GMT).

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“Over the last several years, Tribune Direct, the direct marketing arm of the Chicago Tribune, has made a number of strategic investments to stay ahead of the curve relative to direct marketing trends,” said Sherburne. “Webinar attendees will hear directly from them about how they have evolved their business, the types of infrastructure investments they have made and why, and where they see the business going in the future. Printers of all sizes will be able to learn from their experiences.”

Sherburne will joined by:

• Tim Street, Director of Operations
• Tim Klunder, VP of Sales and Marketing

“The face of direct marketing continues to change,” said Randy Davidson, President, WhatTheyThink. “This session provides an opportunity for attendees to ask questions live and receive expert answers that, in turn, will give them actionable takeaways that can be implemented in their own businesses. We are pleased that Kodak sponsored this event, allowing us to offer this important educational session to attendees at no cost.” 

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses and creative professionals unleash the power of images, information, and printing to enrich their lives. 

In the graphic communications industry, Kodak serves customers in the printing, publishing, packaging and enterprise markets with intelligent solutions for competitive advantage and greater return on investment.

Digital Print Solutions

Kodak helps customers adapt, transform and grow their businesses. Through a comprehensive product and solutions portfolio that integrates revolutionary technologies, smart automation and specialized services, Kodak supplies customers operating in traditional, hybrid and digital graphic environments the broadest choice of software, production products and services for creating and managing high value variable output efficiently and cost effectively.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].