WhatTheyThink

Making the Most of Personalized Direct Marketing: The Tribune Direct Story


Sponsored by Kodak

There is no question that personalized direct marketing has finally hit its stride. New technologies, faster engine speeds, high quality and improved price/performance are some of the key factors that have made this marketing technique affordable for companies of all sizes. In this session, you will hear from Tim Street, Director of Operations, and Tim Klunder, VP of Sales and Marketing, of Tribune Direct, a company that produces more than 7 million pieces of direct marketing materials daily using toner-based digital presses, production inkjet and hybrid offset/digital methodologies. Hear them discuss how they evolved their business, what type of infrastructure (people, process, technology) is required to succeed, and how the various technologies can be applied to produce the most effective solution. Whether your company is large or small, there will be actionable takeaways for you in this important session.

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