MindFireInc, the worldwide leader of personalized cross-media marketing solutions, is showcasing advanced mobile marketing functionalities at DMA 2011, the global event for direct and digital marketers. The new features being introduced in the latest release of LookWho'sClicking, MindFireInc's cross-media marketing software, enable marketing professionals to create and deploy impactful, interactive mobile marketing campaigns.

DMA attendees can visit the MindFireInc booth #823B at the show's exhibit hall to see an overview of these new features and learn how they can improve their marketing campaign results. To set up an appointment, visit the MindFireInc team at their booth, or to schedule an online meeting, please visit: www.DMA2011.com.

The new release brings several new features including:
•    Two-way text messaging capabilities for interactive SMS marketing
•    Automated device, browser and operating system detection for improved user experience in mobile marketing campaigns
•    Customizable QR code generation capability for increased flexibility in design and art direction

"Mobile Marketing features are no longer a 'nice-to-have' - they are a 'must have' for successful marketing campaigns. These new features will allow marketers to build more powerful marketing campaigns with ease," said Michael Dunahee, MindFireInc's Product Manager.

In addition, MindFireInc's Co-founder and Executive Vice President, David Rosendahl, has been invited by the DMA's event management team to present in an expert discussion panel at this year's conference. This educational session is focused on the importance of real-time marketing and will take place in the DMA 2011 Exhibit Hall's Town Square, on Monday, October 3, at 11:15 am – 12:15 pm.

"Multichannel marketing, when done right, affords marketers with numerous opportunities to maximize ROI," stated David Rosendahl. "For example, the odds of qualifying a lead, if responded to in 5 minutes versus 30 minutes, have been shown to drop 21 times! This metric alone can significantly impact a campaign's success -- but is just one example of how we have helped marketers around the world take advantage of real-time marketing, and emerging platforms like mobile, to succeed in the digital world," he added.

Make sure you stop by at MindFireInc booth #823B, or visit http://www.DMA2011.com  to RSVP and learn more about this event and the exciting new technology presented by the MindFireInc team at DMA 2011!