Niles, IL - Specialty Print Communications (SPC), in conjunction with Hacker Group, will host a Direct Marketing News webcast on April 27th at 1PM EST, addressing a technological advance that is poised to transform the direct marketing landscape.

The webcast, Picturing Change, Changing Pictures-Hybrid Imaging Transforms DM, will discuss 4-Color Hybrid Imaging, or 4CHI, which delivers the much-anticipated, long awaited combination of data-driven, variable imagery on an affordable, scalable platform.

Scheduled speakers are Dustin LeFebvre, EVP of Marketing from SPC, and Mark Capps, Account Director of Hacker Group. Frank Washkuch, News Editor with Direct Marketing News will moderate. There is no cost to participate, and anyone can register online at http://www.dmnews.com/webcasts/section/236/

Progressive market leaders are now adopting this valuable new process for its ability to deliver relevant, impactful messaging. 4CHI combines the operational efficiencies and functionality of complex, in-line web printing with full-color, variable imagery in a single-step, cost-efficient process. SPC is one of only a few printers in the country to offer this innovation, and marketers will want to learn about its applications and the possibilities it presents.

"For years direct marketers have been looking for a print technology that delivers data-driven, variable imagery without breaking the budget," said SPC presenter LeFebvre. "Digital technology enabled marketers to communicate one-to-one, but for print runs of larger sizes, it was often cost-prohibitive. Our 4CHI technology obliterates the equation and enables marketers to leverage variable imagery affordably."

In the webcast, attendees will learn how to make printed materials more relevant and effective through variable imagery, improve campaign flexibility by reacting to marketplace changes without long lead-times and planning cycles, and capture first-mover advantages by beating the competition to market with a technology that many direct marketers will soon be utilizing.