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Xerox Color System Bolstered By New Print Servers From Creo And EFI

Press release from the issuing company

CHICAGO, Sept. 29, 2003 – Xerox Corporation today introduced three new print servers that will drive the Xerox DocuColor 3535, a color multifunction system designed for graphic arts and office environments. The Creo Spire CXP3535, the Electronics for Imaging (EFI) Fiery EX3535 and the EFI Splash G3535 increase the control, manageability and workflow of the system while delivering, for the first time, support for Mac-users. “Xerox understands both graphic arts professionals and office workgroups need to print “production-quality” color documents in-house, and our partners are helping us meet that need by streamlining the workflow process - saving customers time and money,” said Rob Stewart, vice president, color marketing, Xerox Office Group. “These new print servers make the DocuColor 3535 a better offering for a wide range of customers like graphic artists; print on-demand professionals; offices and workgroups of all sizes; and customers working in Mac-based environments.” Creo – Spire CXP3535 The latest in the long line of Creo Spire print servers for DocuColor platforms, the Spire CXP3535 is a color print server that specializes in image quality enhancement, workflow management and variable information (VI) printing. The Spire CXP3535 is compatible with other Creo Spire servers, allowing the DocuColor 3535 to integrate with existing Creo environments. The Spire CXP3535 is a comprehensive VI solution, allowing customers to use popular VI formats including Xerox VIPP, Creo Variable Print Specification and PPML. The system architecture of the Spire print server provides flexibility for commercial printers to proof, provide pilot runs and test-flight files. The CXP3535 also allows imposition and color management of ready to print files. The CXP3535 will have a list price of $21,000. "By taking advantage of the powerful Xerox DocuColor 3535 engine, Creo is able to deliver a unique and flexible solution for workflow management and the use of VI," said Ronen Cohen, corporate vice president, digital printing, Creo. "Quite simply, the Creo Spire CXP3535 color server simplifies workflow process and enhances output for graphic artists and on demand printing professionals.” EFI – Fiery EX3535 The Fiery EX3535 is EFI’s most advanced mid-range print server designed to increase the productivity and accuracy of short-run printing capabilities for customers in the on demand and graphic arts industries. Based on EFI’s newest Fiery S300 platform, customers are able to improve workflow by easily controlling the production of a variety of printed material, such as books, magazine proofs and newsletters, with sophisticated imposition and scanning tools. The Fiery EX3535 includes the award-winning Command Workstation print management software and expanded color calibration methods that allow for simple color matching and adjustment. Additional features include Fiery Scan, giving users the versatility to scan hard copy documents into digital data that can be integrated into documents, e-mailed or converted to multiple formats. The Fiery EX3535 is equipped with a two GHz/200 MHz Intel Pentium 4 processor, a 60 GB IDE Ultra ATA 100 hard disk drive and 512 MB of host memory. The Fiery EX3535 will have a list price of $21,500. EFI – Splash G3535 The EFI Splash G3535 color sever is the first Mac based server for the DocuColor 3535, delivering native support for Mac-based environments and is based on the Apple Mac OS X platform. The Splash G3535 transforms the DocuColor 3535 into a powerful color networked printer targeted at the graphic arts professional. It offers tools such as selectable copier screening for accurate proofing and support for unlimited separations for better efficiency and productivity. The specialized calibration tool, called ColorCal, is designed specifically for accurate color matching, allowing for consistent and perfect color, print after print. The Splash G3535 will have a list price of $25,000. “EFI’s new color print servers enhance the DocuColor 3535’s ability to meet the specific needs of design shops and short-run production, regardless of their operating system, “ said Frank Mallozzi, vice president of worldwide sales, EFI. “These color print servers deliver superior color quality, greater efficiency and increased dependability to print professionals.” Availability The new Creo Spire CXP3535, the EFI Fiery EX 3535 and the EFI Splash G3535 will be available worldwide beginning October 1 through the same channels as the DocuColor 3535, including Xerox Direct Sales and Xerox agents.