Toronto, Ontario - Web-to-print specialists, RACAD Tech, Inc. is the proud recipient of the 2010 XMPie "Best of the Best" award for their interactive, direct marketing solution created for client, AlphaGraphics. The personalized variable marketing campaign was designed to collect AlphaGraphics clients' demographic information and promote its print capabilities. This demonstrated how powerful and unique cross-media campaigns are, while conveying how it can benefit a brand positively.

Recipients of the cross-media campaign were sent personalized calendars which directed past and current clients to visit a uniquely personalized website using Racad's technology. Users were to register for a promotional gift and fill out a questionnaire relating to printing habits to be used for future sales efforts. Not only did this cross-media marketing initiative new business for the company, the results gathered via RACAD Tech's software respectively earned a 13.5% response rate, which is the clients most successful direct marketing campaign to date.

The four day conference brought together industry leaders who offer variable data printing and personalized one-to-one direct marketing services and fostered dialogue between XMPie, its partners and the user community. The contest entries were judged on degree of innovation, use of multi-channel communication technology, data integration, business effectiveness and measurement, overall aesthetics and degree of XMPie use.

"Racad is honored to accept the XMPie 'best of the best' award and we are extremely pleased with the success it brought Alphagrahics", said Boaz Willinger, VP of Business Development, RACAD Tech, Inc. "I would also like to thank the creative team at Eden Advertising & Interactive for the designs they produced for both the calendar mailing and the personalized webpage designs. This combined effort truly demonstrates the power of Racad's technology and 1-to-1 direct marketing".

Racad's innovative variable 1-to-1 marketing technology previously powered four winning campaigns which included silver awards for both Direct Mail Marketing and Cross Channel & Digital Marketing at the 2010 National Association for Printing Leadership (NAPL) Marketing Awards.