Pittsburgh, Pennsylvania - Printing Industries of America is pleased to announce the launch of the Converge Conference companion site--an online storehouse of information, conference details, and the importance of cross-media integration--located at www.printing.org/converge. Stemming from the 2010 Converge Conference, the newest addition to printing.org offers a wealth of content and insight to aid printers as they bridge the divide between classic print and new media.
Populating the site is Converge TV--home to videos of Alan Davis of BPI Media Group, Bryan Hall of Graphic Visual Solutions, and Gary Garner of GLS Companies--these three men share their thoughts on cross-media marketing, printing in the current day and age, as well as the importance of attending the Converge Conference.
Additionally, blogs helmed by industry experts will add a constant stream of updated, pertinent content. Bloggers will write about topics such as the use of PURLS, QR codes, and the importance of taking advantage of innovative technologies.
This new branch of the site has information for all levels of users-it is a great starting point for those looking to explore the benefits of cross-media for the first time and can also be leveraged by experienced, savvy printers to fine-tune and perfect their approach to cross-media integration.
Visitors to www.printing.org/converge can also learn more about the 2010 Converge Conference taking place November 6–9 in Memphis, TN. Available on the site for viewing is the conference brochure and an overview of panels to help attendees plan their conference around relevant sessions. Also, the biographies of the two keynote speakers--Brian Massey of Conversion Sciences, and Chuck Richard vice president at Outsell, --are available to help visitors become familiar with these leaders and their discussion of leveraging search engine optimization and turning website searches into revenue streams.
As the Converge Conference date approaches, more content will be added to the site, turning it into a digital cross-media hub. The site will remain after the Conference so that the information can be accessed as more printers become interested in cross-media technologies. resource for all printers.
Additionally, Printing Industries of America is embracing cross-media marketing technology by utilizing QR codes on all 2010 Converge Conference personalized mailings, interactive email target marketing, and PURLs. We're enthusiastic about leveraging this technology and providing our user base with a few examples of how they can do the same.