Editions   North America | Europe | Magazine

WhatTheyThink

London Printer Saves Brunel University Expo From Disaster

Press release from the issuing company

South Ruislip, England -- Brunel University's highly prestigious design and engineering exhibition Made In Brunel received rescue yesterday from London-based print supplier PrintExpress.co.uk. The innovative company swooped in to provide top-quality posters and banners at the last minute after Brunel's print supplier pulled out.

Brunel University's annual exhibition Made In Brunel gives design and engineering graduates an incredible platform to showcase their talents. The exhibition boasts support from universities around the world as well as global brands including Xerox and HSBC. Exhibiting students have the unique chance to win support for their innovations from industry-leading businesses.

This year however Made in Brunel almost didn't happen. The university's print supplier pulled out with only 3  days before the exhibition's 08 June launch, leaving the student organisers in the lurch. They needed more than 1,500 exhibition maps in addition to mounted posters for every exhibit printed in 72 hours. This kind of printing normally takes 3 weeks to produce and deliver. What could they do?

Fortunately PrintExpress.co.uk was available. The London-based print supplier already enjoyed excellent relations with Brunel having supplied free business cards and banner stands for the exhibition. After Brunel called on Friday night 04 June to see if PrintExpress.co.uk could give emergency assistance then, the company agreed to perform the impossible: produce in 3 days exhibition materials that would take lesser print suppliers 21 days.

The labour was Herculean. The finest members of PrintExpress.co.uk's production team worked without sleep from Friday night until Tuesday morning to deliver the print. Of course only the highest quality would suffice: Made In Brunel was Brunel graduates' 1 chance to showcase their talents to an international business audience. Hence the production team had to produce show-stopping print under almost impossible time constraints.

The result though was that at 6AM Tuesday morning – the day the exhibition opened – PrintExpress.co.uk was delivering several pallets of top quality print to Made in Brunel's London location. By Tuesday afternoon everything was in place: exhibition maps, mounted posters, banner stands and all. Owing to the incredible dedication and professionalism of PrintExpress.co.uk, Made In Brunel 2010 opened without a hitch and was a complete success.

Made In Brunel's Communications Manager Clive Gee said: "PrintExpress.co.uk has created print of an incredible standard and done so under extraordinary circumstances. Made In Brunel would like to thank the company for its courtesy, speed and efficiency. Matching Made In Brunel's 2010 theme of Innovation That Works, PrintExpress.co.uk has shown itself a true innovator."

PrintExpress.co.uk CEO Murtaza Daya said: "We at PrintExpress.co.uk would like to thank everyone at Made In Brunel for the chance to support this fantastic event. We were thrilled to produce a range of exhibition materials, even with short notice, and hope our print helps secure the future of Brunel's hugely talented design and engineering graduates."

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs