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Establishing Successful Fulfillment & Mailing Operation Is Focus Of NAPL Conference

Press release from the issuing company

PARAMUS, N.J., August 19, 2003 – Printers can gain valuable insights into how to develop and implement a cost-effective and profitable fulfillment and mailing operation in an exciting new conference from the National Association for Printing Leadership. Redefining Your Future with Fulfillment & Mailing Services will be held Tuesday and Wednesday, Oct. 28-29, 2003, at the Hyatt Regency Woodfield in Schaumburg, Ill., a Chicago suburb. Leading printing companies know that they must diversify beyond ink-on-paper to remain relevant in today’s changing business environment. More and more printers are looking to the growing area of mailing and fulfillment to both boost their profits and enhance their positioning as full communications solutions providers. Recent NAPL data show that companies that offer value-added services to their customers also increased their print revenue six times more than those that did not offer such services. Attendees of the two-day conference will hear from: • Industry experts in the areas of fulfillment and mailing, who will detail exactly what’s involved in establishing a profitable fulfillment and mailing operation. Featured speakers include Andrew Paparozzi, NAPL vice president and chief economist; C. Clint Bolte of C. Clint Bolte & Associates and author of How Fulfillment Services Drive Print Volume; and Dan O’Rourke, editor of Mailing Systems Technology magazine, who will deliver a keynote address on the critical issues in today’s U.S. mailing distribution network. • Operators of successful mailing and fulfillment operations, who will share their valuable insights into the issues and pitfalls printing company operators face as they expand into this potentially lucrative area. Panelists include John Berthelsen, president, Suttle Straus, Waunakee, Wis.; Greg Johnson, The Johnson Group, Rockford, Ill.; Richard Schildgen, CFME, president, C L Graphics, Inc., Crystal Lake, Ill.; and Bill Kwiatowski, vice president, manufacturing, Classic Graphics, Charlotte, N.C. The results of the recent NAPL State of Fulfillment survey will be presented, showing the latest trends in this growing service area and why printers are increasingly moving in this direction. Conference fee is $525 for NAPL members (non-members, $625). A special hotel room rate of $119 per night is available if reserved before October 6, 2003. For hotel reservations, call the Hyatt Regency Woodfield in Schaumburg, Ill., directly at (847) 605-1234. For conference registration and information, call (800) 642-6275, Option 3.