Editions   North America | Europe | Magazine


Kodak to deliver innovation across its integrated portfolio at Ipex

Press release from the issuing company

La Hulpe, Belgium - Commercial printers, package printers, publishers, and data printers at Ipex 2010 will see the latest graphic arts solutions and innovations and learn why "It's Time for You AND Kodak." Designed to drive greater efficiency, productivity and revenue, Kodak's comprehensive, integrated portfolio of solutions helps providers grow and thrive in a competitive market.

"For our customers, building a successful business today requires that they identify new service opportunities and offer unique products and services to their clients," said Chris Payne, Director and Vice President, Business to Business Marketing, Kodak. "To better understand how we can help customers succeed, we maintain an ongoing dialog with them, learning more about their businesses and developing solutions that open doors to enhanced revenue streams. Our stand at Ipex is designed to facilitate that important dialogue and inspire new ideas."

At Kodak's Ipex stand, 9-E320, attendees will see the latest products in action, learn more about the robust applications possible with KODAK Technology, and hear honest perspective from a wide range of experts and providers. Visitors also will learn more about recent and upcoming PROSPER Press installations at Consolidated Graphics, Offset Paperback Manufacturers, Webcrafters, and Rotomail Italia.

Stand highlights innovation and education
A number of demonstrations and activities will be featured at the Kodak stand throughout Ipex, highlights being the KODAK PROSPER 5000XL Press and KODAK TRILLIAN SP Plates, both making their worldwide public debut. Other equipment on display will include a new KODAK FLEXCEL System for packaging; the KODAK NEXPRESS SE3000 Digital Color Production Press with NEXGLOSSER Station; KODAK MAGNUS 800Z QUANTUM Platesetter with the KODAK Automatic Pallet Loader (APL) running the new TRILLIAN SP Plates; and a full complement of KODAK Unified Workflow Solutions that can help simplify and automate complex production and color management processes within a digital and offset environment.

To meet the needs of commercial printers looking to increase efficiency and expand their service offerings, Kodak will introduce at Ipex its Print Practice Consultancy. The Print Practice Consultancy performs an analysis of a customer's business, process and technology capabilities, and leverages the integrated portfolio of KODAK Solutions and the expertise of Kodak professionals to custom develop targeted solutions based on the needs of each individual customer.

Customers will also become better acquainted with Kodak's integrated solutions portfolio through the Pipeline of Innovation, a 24-foot-long (7-meter-long) interactive digital display that features a continuous stream of visual images and information about each technology area. In addition, printed samples representing a variety of applications will be on display with embedded byte tags that, when placed on a display table, will activate a presentation showing how the piece was produced using KODAK Technologies.

Launched at Print 09 and recognized by graphic arts professionals around the world for its value and impact, the K-Zone will be featured at Ipex with an expanded program. The K-Zone is a live talk show set where dynamic discussions with thought-leading industry experts, print service providers, and marketing professionals will take place daily throughout the show.

Meeting needs in commercial print, data print, and publishing
Ipex attendees will have the first chance to see the KODAK PROSPER 5000XL Press on display and in action. Incorporating KODAK Stream Inkjet Technology, the PROSPER 5000XL Press, as well as the KODAK PROSPER 1000 Press, are driven by the versatile KODAK 700 Print Manager, delivering operational efficiency, enabling supply chain streamlining and offering the benefits of better Return on Marketing Investment (ROMI) through personalized, targeted communications in the marketing mix.

The PROSPER Platform's family of products also includes the KODAK PROSPER S10 and S5 Imprinting Systems; monochrome continuous inkjet solutions for inline digital printing on high-speed web presses; finishing equipment; and mailbases. All of the PROSPER Platform's solutions make it possible for print service providers to produce offset class output in terms of quality, productivity and cost for their clients.

Representing the next revolution in high-performance printing plate technology, the new KODAK TRILLIAN SP Thermal Plates are designed to provide print service providers with excellent levels of productivity, efficiency, total-cost effectiveness and reduction in chemistry. When combined with the new KODAK Intelligent Prepress Manager (IPM)-software that lets printers monitor and control their platemaking lines remotely-and Kodak's outstanding line of platesetters, TRILLIAN SP Plates can help printers significantly boost efficiency and productivity.

Kodak's stand also will feature the KODAK NEXPRESS SE3000 Digital Production Color Press, which offers exceptional print quality, reliability and ease of use for applications such as direct mail, marketing collateral and photo books. New at Ipex, Print Genius is the fresh face of the KODAK NEXPRESS SE Digital Platform, designed to build awareness of the unique differentiating solutions, applications and growth opportunities available only from the NEXPRESS SE Platform.

Visitors will learn about Kodak's entire digital printing portfolio, which also includes KODAK VERSAMARK VL Printing Systems used for transactional, remote newspaper and security applications, as well as KODAK DIGIMASTER Digital Production Systems, which deliver optimal black and white production applications. All KODAK Solutions for printing and imaging are managed and optimized by the full suite of powerful KODAK Unified Workflow Solutions, including the KODAK PRINERGY System's family and KODAK INSITE Solutions.

Designed to reduce ink consumption and improve ink costs for web and sheetfed printers, KODAK COLORFLOW Software with the new KODAK Ink Optimizing Solution improves print quality through greater press stability. The Ink Optimizing Solution produces ICC device link profiles that can be used to re-separate images automatically within the KODAK PRINERGY Workflow and applies sophisticated color-conversion intelligence to convert color blends and reduces the amount of CMY ink while preserving print quality.

New opportunities in packaging
Attendees will see the unveiling of the KODAK FLEXCEL Direct System, new features for the KODAK FLEXCEL NX Digital Flexographic System and enhancements to the KODAK APPROVAL NX System.

A brand new member of the FLEXCEL Family, the KODAK FLEXCEL Direct System is being unveiled at Ipex. The new system includes imager, media and workflow from Kodak, and features innovative new technology for direct laser engraving of flexo forms. The result is an affordable solution for flat plate, plate on sleeve, or continuous sleeve applications that simplifies the plate making process, removes the need for chemical processing, and improves on-press performance.

The new KODAK DIGICAP NX Screening feature, available as part of the current FLEXCEL NX System, is designed to further improve the visual impact of flexible package printing by dramatically improving ink transfer. Regardless of the design or line screen, KODAK FLEXCEL NX Plates with DIGICAP NX Screening enable higher print densities, better print contrast, and cleaner tones while enabling production efficiencies and reduced costs.

In addition, the KODAK APPROVAL NX Digital Color Imaging System is now optimized for packaging applications, enabling package printers to reduce time to market, save money on flexo plates, and more accurately match proofs to press output. And for offset package printers, the new TRILLIAN SP Plates are an ideal solution with capabilities to print in harsh press environments, including UV and EB applications, without postbaking. The KODAK PRINERGY POWERPACK Workflow helps users maintain control and peak efficiency throughout the package printing process.

"Ipex comes at a critical time in our industry," noted Payne. "A time when commercial printers, publishers, package printers and data printers are focused on solutions that leverage experience and true innovation to help them solve their most pressing business challenges. With Kodak as a partner, our customers are poised to capitalize on the exciting opportunities present in all areas of the industry. We offer print professionals a diverse, unique set of tools and solutions that is unmatched today."