Amesbury, MA – FEBRUARY 19, 2007 – PODi, the Digital Printing Initiative, has presented Magicomm with its 2007 Best Practices Award in the Relevant Marketing category for an innovative multi-touch targeted direct mail campaign developed for their client Agfa Graphics, an international supplier of integrated prepress solutions to the printing industry. Agfa chose Magicomm to develop a campaign to increase market awareness and generate qualified leads for their ThermoFuse offset plate line. The 120 day campaign included 5 key components and drew an impressive response rate of 5.67%, which exceeded the projected goals by 360%.
Magicomm’s proven leadership in integrated variable data marketing campaigns continues to gain industry recognition for their approach - and for delivering bottom line results for their client’s. “We are thrilled to receive this prestigious award from PODi,” said Rick Littrell, President and CMO of Magicomm. “As early adopters of digital variable data printing (VDP) technologies, we take pride in our ability to create effective and successful multi-touch campaigns for our clients. Our use of leading edge tools and strategies allows us to communicate our client’s message with improved relevance, which increases results.”
"We chose Magicomm based on their track record of innovative design and understanding of variable data campaigns," said Agfa Graphics' Susan Wittner, director of marketing, North America. "It was truly a collaborative effort--and the results far exceeded our expectations."
PODi’s annual Best Practices international competition is judged by a panel of industry experts in the field of digital printing. Awards were chosen based on relevance in copy, imagery, and offer, in combination with the overall creativity of the campaign. “We are truly honored to have been chosen by a panel of our peers for our work on the Agfa campaign,” said Littrell. “This is an exciting and dynamic time to work in the direct marketing industry. With the increased corporate recognition of the advantages of leveraging database driven variable data printing, companies realize that they can better communicate with their customers and prospects, which result in increased customer satisfaction and bottom line results!”
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