PIA/GATF's Digital Printing Council Announces New Set of Marketing 4 Digital Research
Press release from the issuing company
SEWICKLEY, PA – February 16, 2007 – PIA/GATF’s Digital Printing Council (DPC) announces the availability of the latest set of reports from its groundbreaking Marketing 4 Digital (M4D) research project. This latest set of reports is the third in the M4D series giving digital and conventional printers the information and insight they need to sell their services to specific vertical market segments. This 3rd set brings the number of vertical segments covered, thus far, to 24.
The newest set of reports focuses on: Food Services-Wholesale; Food Services-Retail; Associations; Higher Education and Training; Publishing (Books, Magazines and Newspapers); Sports and Entertainment; Pharmaceutical (Drug Manufacturers), and Fund Raising.
“M4D research is one of the most powerful and practical tools available as part of the DPC and PIA/GATF programs. What started out as an ambitious project has surpassed its promise, providing significant and applicable information to help printers succeed,” says PIA/GATF President, Michael Makin.
Julie Shaffer, DPC’s director, explains, “Our members are telling us that the M4D reports are making a real difference. M4D is helping them to reinforce existing strategies as well as develop new marketing pitches and programs to reach customers, which is in line with our core mission to help our members in building profitable digital businesses.”
M4D – Powerful, Practical, Easily-Implemented Tools for Selling
Each report describes a specific industry, its trends, major companies, marketing budget, industry-specific terminology, print requirements and purchases, including digital printing opportunities. M4D helps sales staff “speak the specific language” – the internal lingo -- of vertical customers, and will give them a deep understanding of each segment’s respective environments and unique requirements.
All Digital Printing Council Premier-level members receive the entire, initial series of 24 reports as a benefit of membership. In addition, the studies are available for purchase through the PIA/GATF bookstore. Packages of 8 reports each are priced at $199 per set for PIA/GATF members, and $500 per set for non-PIA/GATF members. The 24-part series can be purchased for $499 (members)/$1200 (non-members) through the PIA/GATF Bookstore at www.gain.net.
The complete M4D series includes:
M4D Set 1: Advertising Agencies; Health Care (HMOs, Hospitals); Cruise Industry (Hospitality and Tourism); Department Stores (Retail Trade); Gambling and Wagering (Casinos); Automotive Industry (Manufacturers and Dealers); Insurance and Real Estate (Brokerages).
M4D Set 2: Gas and Electric (Utilities); Hotel (Hospitality and Tourism); Office Supplies/Home Improvement (Retail Trade); Banks (Financial Services); Investment Companies (Financial Services); Travel Agencies (Hospitality and Tourism); Telecom (Utilities) and Professional Services (Legal, Accounting, etc.).
M4D Set 3: Food Services-Wholesale; Food Services-Retail; Associations; Higher Education and Training; Publishing (Books, Magazines and Newspapers); Sports and Entertainment; Pharmaceutical (Drug Manufacturers) and Fund Raising
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