Editions   North America | Europe | Magazine


Anthem! Launches Brand Point Management Services

Press release from the issuing company

SAN FRANCISCO, CA, Jul 30, 2008 -- Anthem Worldwide, a Schawk Strategic Design Company, announced that it is launching a new global identity. Along with its new global identity, Anthem Worldwide is launching brand point management services. Brand point management services enables companies of all sizes to connect their brands with consumers in ways that help create deeper brand affinity.

During the past five years, Anthem! has evolved into a global strategic design network of 12 offices, including Chicago, Cincinnati, London, Melbourne, New Jersey, New York, San Francisco, Shenzhen, Singapore, Sydney, Toronto, and York (U.K.). Its clients include Procter & Gamble, Nestle, Safeway, Johnson & Johnson, Revlon, Unilever, Hbc and Coca-Cola.

"Our ability to uncover deep consumer insights and translate those into compelling and consistent brand experiences has driven Anthem's growth over the last five years," said Eric Ashworth, chief strategy officer for Anthem Worldwide. "Anthem is passionate about integrating the brand development process -- strategic, creative and executional -- required to deliver brand point management across consumer touchpoints. Our holistic capabilities differentiate Anthem from other design firms, and deployed properly, differentiate our clients in today's crowded marketplace."

Ron Vandenberg, chief creative officer at Anthem Worldwide, led the development of the new identity and said, "The new brand identity is a symbol of Anthem's confident approach to the future.

"It's bold, high impact black and white. The use of the exclamation point in the visual identity performs a function on a number of different levels. It helps transform the logo from a name to a brand, and the period or square that grounds the exclamation point also symbolizes where all brand touchpoints of brand point management meet."

With the launch of Anthem's new brand identity globally, the process of rebranding and repositioning the Company began in late 2007 outside North America, and will continue to rollout throughout 2008, with the process expected to be completed by the end of the first quarter of 2009.

Added Ashworth: "It's an exciting time in the history of Anthem, as more and more clients have a deeper understanding and an appreciation of the power of brand point management and its integral contribution to the consumer experience. Our combined strengths -- strategy, creative and executional -- create compelling and consistent brand experiences for our clients' brands and the consumer."

Anthem's parent company, Schawk, Inc. has strategically been expanding its offerings beyond its core services for the past 10 years through acquisitions and internal development, including the brand point management category. Today, Schawk's offering includes branding, design, technology, retail marketing and additional services that support brands at their different touchpoints globally.

To gain further understanding on the important role of brand point management -- from ideation to execution -- to deliver compelling and consistent brand experiences on a global scale, please access Schawk's White Paper "Brand Point Management: Creating Compelling and Consistent Brand Experiences" by visiting www.docstoc.com/search/brand-point-management/?catfilter=1.