By Digital Nirvana Editor on July 14th, 2008
Insight from Skip Henk, President/CEO of Xplor International
I have had the opportunity to speak with over 50 companies about the obstacles in Transpromo communications. Some who have implemented Transpromo, others who are considering. Interesting is the fact that there are some common denominators:
A champion — someone who sees the value, understands the opportunty and views it as a “revenue opportunity” as opposed to just a operational savings.
Compelling evidence — as mentioned earlier in the blog, the lack of documented success due in part to people not wanting to lose their competitive edge by sharing too much.
Internal politics — Transpromo is an organizational committment. The larger the organization, the tougher it is to get the support. All of the parties involved within the company must be involved to be successful. Therefore, success is driven tops down.
Assuming there is a champion who gets senior management support a phased plan that outlines objectives, applies metrics and that can effectively take a company from where they are to where they want to be. Important is the “phasing” and not trying to do everything at once.
Many of the issues that have been brought up would be part of the plan … data, marketing messaging, procurement procedures, etc.
Accomplishing items 1-4 — and seeing it through including measurement.
Also found that service bureaus viewed Transpromo as a major opportunity — Some corporations do, but many view as a competitive pressure.