February 5, 2008 – Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced that Mega Calibre, one of India's most important marketing services providers, is using GMC PrintNet software to achieve dramatic improvements in the personalization and campaign management services it offers its customers.
Established in 1993, Mega Calibre supplies end-to-end services for the banking, finance, telecom and insurance sectors for direct mail, statements, corporate compliance documents and other personalized correspondence. "Our focus is on producing highly targeted, high value direct marketing and other communications. We wanted the ability to quickly develop new applications with high impact color variable printing as well improve ROI for our customers," stated Mr. Swanjiiv Swarup, Marketing and Finance Director for Mega Calibre. "We also wanted a single operating platform for addressing multiple output types – print and electronic. GMC PrintNet Designer software is enabling us to achieve all this, and much more."
"GMC PrintNet has taken our software/application development capabilities to a new level, where we can bid for new accounts with confidence," Mr. Swarup continued. PrintNet Designer has also enabled Mega Calibre to benefit from the growing transpromo market, where diverse personalized promotional messages, usually using color, can be added to routine documentation according to pre-set rules. "PrintNet has made it possible for us to handle the most advanced transpromo concepts, enabling us to convert cost centers into profit centers for our customers," Mr. Swarup added.
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