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RSA's WebCRD Dynamics and Analytics at On Demand

Press release from the issuing company

Rochester, NY, February 25, 2008 -  WebCRDTM, RSA's award-winning Portal to the Print CenterTM and 'Best of Show' at last year's On Demand trade show, is about to get even better. WebCRD has always offered the industry's fastest and most flexible job submission system along with the most automated production environment.  WebCRD 7.0 delivers enterprise-wide, web-based access to the most automated Variable Data Printing system available plus numerous features including a powerful Reporting module.

WebCRD Dynamics is a sophisticated Variable Data Printing module that enables print shops to provide easy global or enterprise-wide access to the production of personalized and variable documents, such as postcards and brochures – designed and targeted for maximum appeal and effectiveness to each individual recipient.

WebCRD Dynamics incorporates images and text in personalized printed documents from user-provided data files. WebCRD Dynamics uses rules to select text and images for customized printed documents that are designed to maximize marketing effectiveness. WebCRD accepts templates generated using FusionPro's Designer or Desktop plug-in for Adobe Acrobat and InDesign as well as QuarkXPress. Templates can have powerful business rules, built either via a friendly GUI or directly in JavaScript. In addition to providing variable data printing that appears fluid and natural, WebCRD Dynamics can print text on a curve, drop shadow, and other effects. Templates are uploaded by the designer to WebCRD for web-based access by any end users.

Users of WebCRD Dynamics select a template and upload a simple .CSV database file containing the data to be included in each customized document. The powerful WebCRD Dynamics engine automatically generates personalized content, with output in industry standard formats, including PDF, PostScript, VDX, PPML, HP PPML, JLYT, Digimaster PS, VIPP, and VPS. The scalable WebCRD Dynamics server can accommodate tens of thousands of records per job.

Unlike competing storefronts where the print center operator must manually open up the template and apply variable data using a proprietary application, WebCRD Dynamics generates the proof automatically on the server. No operator intervention is required! WebCRD Dynamics delivers a truly hands-free, lights-out variable data production print center.

"WebCRD was honored as the Best of Show in Workflow Solutions at On Demand 2007," recalled Tim Kelly, Sr. Vice President at RSA. "As great as WebCRD is, we are always looking for ways to improve our solution to better fit the needs of our customer. We are excited that WebCRD Dynamics leapfrogs the competition. RSA continues to deliver on the promise of automating high volume enterprise production print centers, and now that includes variable data printing."

WebCRD Analytics is the second of the newest modules being announced in WebCRD 7.0. WebCRD Analytics delivers powerful and flexible enterprise reporting and analysis with the ease and flexibility to view reports, charts, and even raw data extracts. Print shop managers can now easily view, save, and print professionally designed reports such as Cost Analysis, Item Summary, Usage, and Service Level Agreements in popular output options including PDF, HTML, Excel, Rich text format, or plain text. The typical RSA customer reports increases in print volume of 50% to 300% as a result of adopting WebCRD.

The Analytics Module can be used to measure customer performance while providing the ability to view data combinations that allow for more accurate planning and scheduling for print center operations. The Dashboard report alone provides the print shop manager with a daily or monthly view of all jobs within production to best plan manpower and resources. WebCRD Analytics enables proactive planning that quickly takes the place of the reactive problem solving.

There have been many additional enhancements provided in WebCRD 7.0 including Advanced Job Cost Estimating (AJCE). AJCE enables flexible volume and customer based pricing plans for different types of users and multi-site operations. Credit Card authorization is also a module for WebCRD 7.0, adding to Purchase Order and Account Code as viable payment options for all orders. Added functionality includes the ability to allow customers across an enterprise read-only access to a complete and up-to-date global directory/address book maintained by their administrator and the ability to upload a personal address book for a users own access.

WebCRD and RSA's additional workflow solutions are available from leading printer equipment vendors. RSA will be exhibiting at the On Demand Trade Show in Boston, March 4th – 6th, 2008 in booth 625

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