INTERQUEST Digital Book Printing Forum Attracts Book Printers and Publishers
Press release from the issuing company
Charlottesville, VA (March 23, 2007) --- INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, and Book Business magazine, the leading trade publication for book printing and publishing as well as producer of Book Business Conference and Expo, today reported that over 90 book publishing and book printing professionals attended the 2007 Digital Book Printing Forum. The event was held March 6 in New York during the Book Business Conference and Expo.
As part of the event INTERQUEST highlighted the results of its new study On-Demand Book Printing: Top Growth Segments. In his keynote address, Niko Pfund, Vice President & Publisher, Oxford University Press, noted that digital print quality is no longer an issue. "We have about 6,500 titles that are printed digitally and we have had fewer than two dozen authors who have asked us to pull their books because they did not like the quality. And digital print quality has gotten so much better in the past few years that those probably need to be looked at again." he said.
During the morning session, which focused on trade books and professional books, Robert Saunders, Director of Sales, R.R. Donnelley Digital Services, discussed the Inventory Management Solution his company has put in place at its Harrisonburg, VA book manufacturing plant. In 2006 the fully integrated and automated digital operation produced about 1.7 million trade books. Tom Lysenko, Vice President Operations, Penguin Group (USA), who uses R.R. Donnelley digital printing services indicated that the two main drivers for digital book manufacturing are operational and financial. "On the operational side it allows us tremendous inventory flexibility: we no longer have to print longer runs and we can keep titles in print longer." Bill Clockel, Vice President and Chief Technology Officer at IBT Global---which is one of the largest digital book manufacturers in the U.S and specializes in the professional book market---presented two in-depth case studies demonstra ting the benefits of digital printing versus offset printing from a financial perspective. He also reported the significant and positive impact digital color printing is having on IBT's business.
During the afternoon panel, which focused on the educational market, Donald Seise, Vice President, Central Imaging Services, Pearson Education, explained why the digital print component of Pearson's printing strategy has led his company to "Lean Manufacturing." Digital printing has helped with timely production, waste control and seasonal spikes in demand. He said that one of the main benefits of digital printing is to allow Pearson to sustain inventory and grow its title list with little or no impact to operating costs. Stephen DeForge, Senior Account Executive for Ames On-Demand, talked about the company's solutions for higher education. Ames has created an advanced electronic library and title management technology platforms. He said his company has created a model where publishers and professors can create books and course packets that contain customized content to fit a specific curriculum. Kirby Best, CEO of Lightning Source, rounded out the panel wit h the innovative model the company has developed to produce "a quantity of one" efficiently. He explained how a book order of one is produced and shipped in less than 24 hours.
The Digital Book Forum was sponsored by leading industry vendors, including Hewlett-Packard, IBM Printing Systems, Lasermax Roll Systems, Xeikon, and Xerox.
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