Minneapolis, Minnesota, January 29, 2006—Four51, Inc. (www.four51.com) today announced the launch of Insights Four51, a community blog designed to bring educational value to the company’s growing customer base in addition to a platform for user feedback and the sharing of best practices. While Four51’s existing customers will find immediate benefit with Insights Four51, related IT and purchasing professionals as well as supply chain management and printing executives will also find the blog useful. Insights Four51 can be found at http://insightsfour51.com.
"Based on the success of our podcasts and webinars, launching a community blog was a natural extension of our outbound marketing efforts," said Liz Bogut, manager of marketing and client growth at Four51. “We believe that Insights Four51 will not only benefit our existing customers, but allow any interested visitor to better understand trends that affect the industry at large."
Blogs or Web Logs belong in a category of communication referred to as “social media," a term used to define electronic-based communications that encourage contributions and open feedback from everyone who is interested in a particular topic. Blogs are conversational and two-way in delivery and allows communities to form around common interests. Social media can also include social networks, content communities and podcasts. It is estimated more that 50 million blogs exist today and are doubling every six months.
Once thought of as a fad, social media is being widely used by companies worldwide to communicate with their prospects, customers, employees, the media and investors. Its popularity as a corporate communications medium is largely due to the availability of inexpensive digital audio, video and computer equipment, access to high-speed Internet connectivity and search engines allowing most anyone to author and distribute content and for like-minded audiences, easily search for and find relevant material.
Insights Four51 will feature a number of topic categories including technology, application services, sales, marketing as well as a forum for the networks and solution groups and a CEO corner. It is open to the industry at large and contributors from the print provider, supplier, distributor communities as well as the media are encouraged to participate.
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