LSR Publishing Group Launches Customer Learning Center
Press release from the issuing company
Tampa, Florida, January 11, 2007 -- In today’s connected world, most print and copy shops have invested in an attractive and functional website to show off their capabilities and to have jobs sent through online connections. Too often, not much action I taken to get either existing customers or prospective buyers to visit the site. To function as a sales representative, people need to visit the regularly and get into the habit of placing orders directly from the site. This product helps to achieve that goal!
LSR Publishing Group announces a new product designed to solve both problems. Existing customers and new prospects are drawn to the website and they return frequently throughout each month. It’s called the Customer Learning Center (CLC for short) and it is installed as a link to printer’s websites. Visitors click the link and the CLC pops on the screen and appears to be on the printer’s website.
The CLC features tons of tips and tutorials about how to design and improve print jobs. It goes from basic information like types of envelopes through more technical subjects like bleeds, folding and digital layouts all the way to how to use applications like Photoshop , Illustrator and InDesign. A simple menu expands to show the available topics and, when needed, an index and glossary are provided to find answers quickly. And when they close the CLC, they are right back on the printer’s website. New topics are added each month. This will help to keep them coming back.
That’s one element of the product. To get people to visit the website with some freque3ncy, CLC printers receive advertising material each. Usually featuring the new topics, the ad package includes art for full color flyers, notices, letters, radio spots, media ads and whatever helps to bring people to the site. The printer adds contact information and distributes the material as suggested in the monthly package. The materials are targeted to large and small companies, graphics arts schools and anyone interested in learning more about how to create better printing jobs.
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