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Kodak Demonstrates VERSAMARK VX5000 Printing System with Inline Finishing for Newspaper Market at IFRAEXPO

Press release from the issuing company

ROCHESTER, N.Y., Oct. 9 -- To better serve a mobile and geographically dispersed consumer market that has more options than ever for receiving information, newspapers increasingly print short runs in local markets for timely distribution in remote locations. In response to the growing need for "day A" newspapers, a term that refers to a newspaper delivered on its publication date anywhere in the world, Kodak today announces a digital printing solution composed of the KODAK VERSAMARK VX5000 Printing System with inline finishing from Hunkeler AG. The VERSAMARK VX5000 Printing System is an integrated digital printing system capable of producing 100 percent variable data in black, spot color or CMYK process color, depending on the configuration. Built on a modular and flexible platform, the VERSAMARK VX5000 Printing System utilizes continuous inkjet printhead technology for print speeds of 500 fpm (150 mpm), yielding more than 2,000 pages per minute with a low operation cost per page. The VERSAMARK VX5000 Printing System with inline finishing from Hunkeler AG provides cost effective process color printing of remote and other short run newspapers. Kodak's solution delivers an ink on paper look and feel, and represents the only digital technology that can print on standard newsprint with full duplex process color at a speed of 500 FPM. The new newspaper printing system from Kodak debuts today in stand 3400 at IFRA, the international association for newspaper and media publishing, in Amsterdam. Commercialization with both traditional newspapers and commercial printers is planned for the first half of 2007. The line will be expanded to include the KODAK VERSAMARK VT3000 Printing System later next year. The VERSAMARK VX5000 Printing System with inline finishing from Hunkeler AG will enable commercial printers to serve business travelers, expatriates, and vacationers who want same day delivery of their home country or hometown newspapers. Commercial printers with distribution access to larger cities worldwide can print many different titles totaling thousands of newspapers daily to meet the increasingly diverse readership. Drawing from hundreds of titles available, newspapers can be on the newsstand within hours of their home editorial deadline on the day of publication. "Digitally printed newspapers also provide the ability for newspaper publishers to zero in on more sharply defined reader demographics to serve smaller communities, microzones, and suburbs with more focused content and advertising," said Kazem Samandari, Executive Vice President, Global Sales and Marketing, Inkjet Printing Solutions, Kodak's Graphic Communications Group. "This lowers the cost threshold for smaller community advertisers while better targeting their message, and generating higher response rate. This combination can generate higher advertising revenue and increased circulation." The VERSAMARK VX5000 Printing System inline with the new HUNKELER AG high speed newspaper finishing line produces finished newspapers at full printer speed. "Our new Generation 6 cross cutter and newspaper finishing line match the high speed output of the KODAK printers, streamlining the production of over 1,000 finished 40 page newspapers per hour," said Stephan Hunkeler, Chief Executive Officer, Hunkeler AG. KODAK products are backed by KODAK Service and Support, Kodak's worldwide service organization. Named Best Support Organization at the 2006 International Business Awards, KODAK Service and Support includes more than 3,000 professionals in 120 countries. These professionals are fully qualified to help customers control costs, maximize productivity, and minimize business risk.

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