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August Magazine PIB Ad Revenues Up 9.6%, Pages Up 4.4%

Press release from the issuing company

New York, NY (September 11, 2006) -- Total magazine rate-card-reported advertising revenue for the month of August increased 9.6% compared to the same month last year, closing at $1,557,070,868, according to Publishers Information Bureau (PIB). Ad pages totaled 15,305.55, up 4.4% against August 2005. From January through August, PIB revenue closed at $14,344,888,599, an increase of 3.9% over the same period in 2005, with ad pages totaling 146,956.09, at +0.3% against the previous year. August 2006 vs. 2005 Nine major advertising categories showed an increase in PIB revenues and pages over August 2005. Four of those categories posted double-digit gains in pages: Drugs & Remedies, Food & Food Products, Retail, and Public Transportation, Hotels & Resorts. Advertising for drug products and corporate brands drove much of the growth in Drugs & Remedies. For Food & Food Products, ads for beverages were a big driver, and ads for hotel properties and cruises boosted Public Transportation, Hotels & Resorts. Retail benefited from a range of shopping outlets, including department stores, discount stores and shopping centers. January – August 2006 vs. 2005 In the first eight months of 2006, eight categories saw PIB revenue and page gains against the comparable period last year, with Drugs & Remedies and Retail registering double-digit growth. Toiletries & Cosmetics; Direct Response; Apparel & Accessories; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resorts; and Technology saw increases in dollars and pages as well.

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